Sahil Batra

Helping startups scale up, so your innovation can spread far and wide.

I help B2B startups find product-market fit, and scale globally in ways that best suit the market, availability of resources with the startup, and the founder’s vision.

You may call me your Fractional CMO!

How does it work?

I bring knowledge of practical frameworks and processes learnt over years of scaling startups from scratch, and use them to help build a growth engine for your startup. This engine, then creates the tactics required for your unique startup’s growth.

As for what I deliver, it depends on what stage you are at:

So, where are you in your growth journey?

Work on a Test and Experiment model with key team members / freelancers / agency. Focus areas:
- Research led approach to identify the most attractive target segment (Geography X Industry X Company Type X Personas)
- Test different channels and positioning to onboard a few customers, work very closely with them (on pilots) to test / mature the product; build / evolve use cases
- Pivot business models - if needed
- Understand customers and their buying journeys better
- Create the Go-To-Market strategy (V1.0) based on learnings
Scale up the growth engine, and focus on:
- Hiring key people; build team structure, processes, play-books and frameworks (V1.0)
- Evolve the GTM based on learnings from the past
- Research and expand target markets
- Introduce limited but necessary marketing technologies
- Build ROI dashboards, reporting mechanisms (V1.0)
Scale up the team as needed, and focus on the following:
- Scale GTM throughout the target markets
- Build the entire marketing technology cloud
- Strengthen use of Analytics
- Expand products and offerings for newer markets
- Focus on profits, more than revenue

I bring knowledge from years of building things from scratch:

Apart from being a 2x Entrepreneur myself, I have contributed to growth of 12+ startups globally. A peek into my major achievements:

Wobot Intelligence, Inc

Currently consulting the Sequoia Capital backed startup on building its Go-To-Market engine for the U.S. using Account Based approach (ABM). Helping expand the team, build processes, create playbooks and onboard technologies.
Aionics, Inc

Currently consulting, but earlier served the Stanford University spinout startup as VP, Marketing and Growth and helped deliver 5x growth in revenue and 10x growth in average deal size over the first year.
Tenzai Systems

Consulting the award winning Data Science and AI startup on building its Go-To-Market and Demand Generation engine for the US market from scratch.
Echelon Capital

Helped the U.S. based VC firm and its early stage incubatee startups rise off the ground by identifying target accounts, understanding buyer personas better, and professionalising messaging, positioning and outreach.
Team Computers

Led Marketing for 4 business verticals of the IT services firm with ARR of $ 100mn; invited to join the Board; introduced Account Based Marketing and delivered 3x growth in their largest closed deal size, and 35% YoY growth.
Doers Alley

Co-founded a startup ecosystem with coworking hubs in India; driven it to profitability with 7 digit revenue within the 1st year
Outliers Media

Co-founded a Marketing Consultancy; led it to profitability within the 1st year with clients like Burberry (London); Indian National Congress; Desicrew to name a few.
Stirring Minds

Singlehandedly led a new regional chapter for a leading startup ecosystem in India and delivered 12x growth; created a new revenue stream through partnerships with global service providers of the likes of AWS.

Hear it from my clients:

Dr. Austin Sendek

Founder of Aionics Inc; & Adjunct Professor, Stanford University
“Sahil was the "secret weapon" that helped our early-stage technology startup grow from the very beginning stages to a profitable and quickly-growing startup. During his tenure, our average contract size grew by 10X, revenue grew by 500%, and our online engagement grew immeasurably. His KPI-based approach to growth empowered our small team to focus on what mattered, and grow according to our own metrics for success. I would highly recommend him to any early-stage company looking to supercharge their business!”
Tanay Dixit

Co-Founder of Wobot Intelligence Inc
“We really appreciate Sahil’s methodical approach to work. You tend to get a lot of clarity working with him because he asks the right questions. He is calm and patient in his demeanor and clearly enjoys what he does. This rubs off on the team.”
Adrian Santiago Tate

Founder and CEO of HighTide Intelligence, Inc
“Sahil understands the on-ground challenges faced by an early stage founder very well. His customer centric and agile approach is commendable, and so are his frameworks with which he approaches a startup’s growth!”
Gautam Borad

Director, Freestone Infotech (Tech services for Silicon Valley startups)
“Sahil is the most strategic, analytical yet creative growth and marketing professional I have worked with in my 11 years of entrepreneurship. His frameworks are magical and helped us tremendously in building our new AI product Predflow.”